A Portmanteau of ‘Bed & Relax’
Coway Co. has launched its new sleep and wellness brand, "BEREX," to create a new market for sleep and wellness care.
BEREX stands for ‘Bed & Relax,’ conveying Coway’s vision of delivering sleep and relaxation benefits that go beyond just rest. Coway views sleep and rest as basic human necessities just as important as water and breathing.
The brand is Coway’s first to feature an integration of product categories — mattresses and massage chairs, both proven to improve relaxation. Coway plans to be a pioneering force in the trending sleep and wellness business with the new brand and drive the company's growth.
Moving forward, BEREX will be integrated across various product categories, including smart mattresses made with new technology and materials.
The official brand page is now open on Coway’s online store and features product promotions, brand information, and other content. The experiential offline store Coway Gallery allows customers to directly experience BEREX products.
A Coway official said, “The BEREX brand embodies the essential benefits of having the best rest. With this new launch, we hope to pioneer a new era of sleep and wellness home appliances.”