A plant-based Food Brand
CJ CheilJedang launched the plant-based food brand PlanTable in December last year. The new brand has posted cumulative sales of about 3 million units within 10 months of its launch. The average monthly sales growth rate stood at 20 percent.
In particular, export destinations have increased from 10 countries at the beginning of the launch to 30 countries, including Germany and England, Europe, India and Africa, and items have also expanded. It also obtained the V-label, a European vegan certification.
PlanTable products are creating a new market in Korea. According to the purchase data analysis of “CJ The Market,” the official mall of CJ CheilJedang, more than 80 percent of the PlanTable dumpling buyers from the launch in December to October this year also purchased meat dumplings.
In addition, among PlanTable product purchasers, women and those in their 30s and 40s each accounted for 70 percent and the proportion of those in their 30s has been on the rise. On social media, positive reviews have been posted. They included: “PlanTable products are light and refreshing,” “They are amazing. You can enjoy the taste and texture of meat even though they do not contain meat,” and “They are good for your health because they are free of cholesterol and trans fats.” In the business-to-business market (B2B), the growing popularity of menus using PlanTable products are boosting collaboration with catering companies.