Blackpink's Lisa Named Asia Ambassador
Chivas announced on Nov. 25 the exclusive drop of its iconic Chivas 18 limited-edition, a collaboration with the brand’s Asia Ambassador Lisa that captures the signature style of the global music sensation.
The limited-edition bottle is the next move in Chivas’ partnership with LISA, who earlier this year was announced as the first female face of the brand in Asia with the global “I Rise, We Rise” platform.
Lisa’s limited-edition bottle perfectly complements her artistic talents in a diverse array of fields, spanning from fashion to music. The eye-catching design of this collaboration showcases both the brand’s iconoclastic bold nature and heritage.
LISA commented: “I had so much fun working with the team at Chivas on this limited-edition bottle. The bottle is typical LISA - bright, bold, and unique – and I’m so excited for everyone to finally see it. It is amazing to now have my own bottle!”
In addition, Chivas announced that it will host a special session in its metaverse, ‘Regal Planet’, for fans across Asia to meet Lisa. The Regal Planet will be presented on Nov. 27 on Chivas' official YouTube and Instagram, consisting of a program that travels with her in virtual reality.
In Regal Planet, Lisa appears in her real form, and participants can participate in various programs by entering the virtual world in the form of an avatar. Starting with her gorgeous appearance, participants can spend time with her, solving quizzes and communicating with her, feeling as if they are actually with her.
Chivas and Lisa got great attention from both whisky enthusiasts and K-pop fans earlier this year with the global ad campaign, “I Rise, We Rise”. Chivas believes the successful musician ‘LISA’ perfectly delivers the brand’s contemporary prestige mood. The campaign has delivered her continuous journey for success and development.
Miguel Pascual, the marketing director of Pernod Ricard Korea, commented, “This limited edition is the perfect result of the continuous partnership between Chivas and its Asia Brand Ambassador, ‘LISA’. With this collaboration we seek to appeal our contemporary prestige mood and brand-new brand impression to the younger generation of whisky-enthusiasts and for the brand to seal its place amongst street culture’
Chivas 18 limited edition bottle made with Lisa can also be found in Korean market.