To Introduce Coffee Cocktail Culture to Visitors
‘KAHLUA’ coffee liqueur of Pernod Ricard Korea announced on Nov. 18 that it will run the ‘K-AFÉ Kahlua’ booth at the 21st Café Show Seoul 2022, scheduled to be held for four days from Nov. 23-26 at COEX.
At the expo, Kahlua will offer diverse programs for consumer experience and barista-targeted B2B programs, based on café-at-home trends, simplicity and high usability in coffee cocktails, baking and more. A variety of trendy, Kahlua-interpreted cocktails such as Kahluaaffogato, Kahluacold brew, and Cold brew soda would also be available.
Of note is the ‘Kahlua Cocktail Session for Baristas’, for baristas new to the world of the liquor business. The session, to run throughout the four days of the event, would be a chance to receive consulting from coffee cocktail business experts at the booth on sales plans, recipes and operational know-how applied in actual places of business.
Kahlua is a global No. 1 coffee liqueur brand made with 100% Arabica coffee from Veracruz and is cherished by domestic coffee lovers. The brand has been persistently communicating with coffee business insiders, as well as fans of café culture and coffee, through participation in the Café Shows.
"Liqueur category is a fast-growing segment and coffee is part of Korea Culture. There is a business opportunity for baristas to include Kahlua in their venues and Pernod Ricard Korea is here to support on the journey", explains Miguel Pascual, marketing director at Pernod Ricard Korea.
Café Show Seoul is a large-scale coffee-focused exhibition, celebrating its 21st anniversary as the first of its kind in Asia. Being the largest café expo in Asia, expectations are high for this year’s Café Show Seoul themed ‘To the New Era, and a New Start: A Cup of the New World’, to be held on its largest scale yet, presenting new directions and sustainability for the future of the café industry.