Wireless vacuum cleaners are becoming increasingly popular with consumers. Samsung Electronics and LG Electronics, which have a competitive edge as battery and motor manufacturers, are trying to make use of the opportunity.
It is expected that approximately 400,000 wireless vacuum cleaners will be sold in the domestic market this year, to record a 10 percent growth from a year earlier. This market segment has continued to increase its size, and is predicted to account for 20 percent of the domestic vacuum cleaner market, which has been stagnant for years.
At present, European brands such as Dyson and Electrolux are dominating the domestic wireless and high-end vacuum cleaner market, although Samsung Electronics and LG Electronics are enjoying the highest market shares in the overall market.
The Korean companies’ products are advantageous in that the batteries are supplied by Samsung SDI and LG Chem, the two leading players in the global battery industry. LG Electronics adopted LG Chem’s lithium-ion secondary battery to its Cord Zero Cyking. The battery maintains 80 percent performance even after 500 charges and discharges.
According to industry sources, the global vacuum cleaner market is estimated at around US$14 billion. Dyson is currently recording a market share of over 20 percent in it and Electrolux, Philips, Samsung Electronics, and LG Electronics account for less than 10 percent of it, each.