Middle East Invasion
LG Electronics (www.lge.co.kr) is accelerating the Middle Eastern market invasion with its premium air purifier with improved design and performance.
The company will release its MontBlanc premium air purifier series in Iran, Saudi Arabia, and Dubai, starting the middle of this month. Also, it will launch additional high-end models in each country.
According to LG Electronics, the demand of air purifiers in the Middle East has continuously grown at an annual average of 10 percent. As the demand is on the increase due to the dry desert climate, exhaust gas, and air pollution, the company aims to attract local customers based on the expertise and premium product competitiveness of its air conditioner business.
LG Electronics recently invited its major accounts in Saudi Arabia and Dubai and unveiled its new air purifier models, including the MontBlanc.
In particular, the company launched a new air purifier, on which a unique diamond-shaped Islamic pattern was printed on the surface, in Saudi Arabia. It can cover a 70 square meter radius.
The MontBlanc has a high performance filter that removes sandy dust, ultrafine particles, and smog-causing materials.
LG Electronics Middle East and Africa regional CEO Cha Guk-hwan said, “Based on the excellent air cleaning performance and the product competitiveness with its elegant design, we will lead the air purifier market in the Middle East.”