A First Step Toward Entering Middle East Market
Kolmar Korea will develop and supply private brand (PB) cosmetics to the United Arab Emirates Business Point Consultancy (UAE BPC), a government-backed trade and business institution in the UAE.
The company announced on Sept. 7 that UAE BPC chairman Abdullah Al Maini, UAE BPC CEO Ahmed Al Ali, and International Beauty Industry Trade Association (IBITA) chairman Yoon Ju-taek visited Kolmar Korea and discussed the launch of Kolmar Korea provate brand (PB) products in the Middle East.
At the meeting, they discussed the details of a plan on entering the Middle East and North African cosmetics markets and ran sample tests of Kolmar Korea PB products to be launched in the regions.
Kolmar Korea will supply derma cosmetics to the Middle East. Considering the dry climate of the region, Kolmar Korea is developing products with an emphasis on moisture supply and skin barrier reinforcement. It plans to supply products in compliance with UAE BPC’s requests, including Halal certifications for products.
“As the UAE is a hub country in the Middle East, the PB products for the country will facilitate Kolmar Korea’s entry into the Middle East,” said Choi Hyun-kyu, the company's CEO.