To Reduce Cardboard Boxes for Key Whisky Brands
With innovative updates to the packaging of its key whisky brands, the company expects to reduce 35 tons of cardboard boxes and 3.6 tons of wrapping fabric per year.
The Company will reduce its secondary packaging, such as cardboard boxes, for its key whisky brands such as Ballantine’s and Royal Salute.
This initiative will help reduce 35 tons of cardboard boxes and 3.5 tons of wrapping fabric per year, the equivalent resource savings of 840 trees and 720 million liters of water.
Pernod Ricard Korea, the Korean unit of the global wine and spirits company Pernod Ricard, announced on Sept. 6 a plan to streamline the packaging of its key whisky brands.
The company will halt the production of its secondary packaging for its eight key whisky products of Ballantine’s and Royal Salute. Starting in July this year, the company has already suspended the production of its secondary cardboard packaging for Ballantine’s 12YO (500ml and 700ml off-premise), Ballantine’s Masters (500ml and 700ml on-premise), and Ballantine’s 17YO (500ml and 700ml on-premise) in addition to the fabric pouch for Royal Salute 21YO (500ml and 700ml). This plan is expected to reduce 35 tons of cardboard boxes and 3.6 tons of fabric per year. This has the effect of saving 840 trees used for producing cardboard box and about 720 million liters of water used for fabric pouch a year and is equivalent to a total of 6 million sheets of A4 paper, the company said.
Starting with this initiative, Pernod Ricard Korea expects its outcome in resource and cost savings not only through the elimination of nonessential secondary packaging but also through reducing the resulting energy use and carbon footprint from transporting and discarding such packaging. The company also expects to contribute to improving waste and waste disposal problems by reducing secondary packaging materials.
CEO Frantz Hotton of Pernod Ricard Korea commented, “Pernod Ricard Korea will continue to practice sustainable activities across relevant industries in Korea to help establish a sustainable consumption culture. Indeed, beyond the environmental benefit, here is also a cost saving benefit for our customers and consumers. Due to the continuous significant inflation on raw material, it won’t allow a price adjustment, but this strategic move will limit the price increase, expected sooner than later.”