Steel Sheets
POSCO is focusing on automotive steel sheet production. In this context, the steelmaker is in a hurry to set up another technical service center in Detroit before the end of this year.
At present, POSCO is running three technical service centers in the Americas. Those in Mexico City and Birmingham were put into operation in July last year, and the third one, which is located in Houston, was opened in January this year. It is said that this aggressive expansion is based on the technical service center in Mexico providing high-quality alternatives to the previously supplied products for those heavy-duty truck manufacturers in the United States.
Recently, Ford announced that it would use plastic and aluminum instead of steel for its new, fuel-efficient models. The news has urged POSCO to work on the center in Detroit because it could result in a decline in the demand for its steel products.
POSCO’s technical service centers will provide timely technical assistance for its customers while addressing inconveniences arising with regard to its steel products. POSCO is currently running 23 technical service centers in the Americas, Europe, Southeast Asia, and the like. In particular, those in Europe are concentrating on solution marketing for automakers.