Two Companies' Combined Share Falls below 50%
Market research firm Omdia announced on Aug. 23 that the global TV market share of Samsung Electronics and LG Electronics was 48.9 percent on a sales value basis in the first half of this year.
Samsung Electronics distinguished itself in the ultra-large and high-end TV segments. In the first half, it sold 30.65 million QLED TVs and accounted for 48.6 percent of the 80-inch or larger TV segment. LG Electronics’ OLED TV market share amounted to 62 percent in that period. Sales of its 40- to 50-inch and 70-inch and larger OLED TVs increased 81.3 percent and 17 percent, respectively.
The two companies’ combined market share, however, is falling from 50.6 percent recorded in the first quarter. This is because Chinese TV makers are increasing their shares with less expensive products. TCL’ share rose from 8 percent to 8.7 percent and that of Hisense rose from 7.6 percent to 8.2 percent in the second quarter. On a sell-through basis, the shares of Samsung, LG, TCL, Hisense and Xiaomi are 21 percent, 12.3 percent, 11.1 percent, 9.5 percent and 6.4 percent, respectively.
In addition, the Chinese companies’ technologies are developing fast. For example, in the QLED TV market, where Samsung’s share is 75.7 percent, TCL’s share soared from 0.9 percent to 13.9 percent in just three years and that of Hisense topped 5 percent for the first time in the first half. In the meantime, the global TV demand is falling rapidly amid inflation. According to the market research firm, this year’s annual shipments are estimated at 208,794,000 units, down 2.22 percent year on year and the lowest since 2010.