Focused on Making Next-generation Mobile APs More Competitive
Samsung Electronics has dismissed speculations that it might discontinue its own mobile application processor (AP) Exynos.
“Currently, we are reorganizing our system-on-chip (SoC) business model and are establishing a strategy to sharpen our competitiveness in the mid- to long-term,” said Pi Jae-gul, vice president of Samsung Electronics’ System LSI Business Division in a second quarter earnings conference call on July 28.
“In particular, we are concentrating on boosting the competitiveness of the next-generation mobile Exynos,” Pi said. “We are strengthening cooperation with leading companies and seeking to start development early to secure core competitiveness.”
He added that the company is making efforts to expand the applications of its mobile APs to wearable devices, laptop modems, and Wi-Fi products and expand eco-partnerships with various companies through MOUs and discovery of coopertion models.
Some observers suggested that Samsung Electronics may stop developing the Exynos for the time being in order to make a new Galaxy AP that will replace the Exynos by 2025. The use of the Exynos in flagship smartphones has been on the skids due to performance and yield issues.
According to Counterpoint Research, MediaTek came in first with a 33 percent share of the global AP market in the fourth quarter of last year, followed by Qualcomm with 30 percent and Apple with 21 percent. Samsung Electronics’ Exynos accounted for only 4 percent.