Caffe Bene Opens 5th, 6th Stores in Ulan Bator, Mongolia

Coffeehouse chain Caffe Bene (www.caffebene.co.kr) has opened its 5th and 6th stores in Ulan Bator, the capital of Mongolia, at the same time. 

With the opening, Caffe Bene has become the global coffee franchise brand with the greatest number of stores in Mongolia. 

With a size of about 116 m2 (35 pyeong), Caffe Bene Mongolia Bodi Tower branch is located close to Chinggis Square, a popular tourist destination in Mongolia, and the business district.  

In Chinggis Square, there are statues of Damdin Sukhbaatar, one of the most important figures in Mongolia's struggle for independence, and Chinggis Khan. Large events, including the largest Mongolian folklore event, the Naadam Festival, is held. Therefore, this area has a large floating population, including tourists. 

The Bodi Tower is a large office building where offices of major companies, including financial subsidiaries of the largest Mongolian private enterprise the Bodi Group, are located. 

The Caffe Bene Mongolia Twin Tower branch, the other new branch in the city, is located in the first floor of Twin Tower, which is adjacent to Mongolia's oldest theater, Tengis cinema, and many bus stops. 

Caffe Bene has currently completed the contract for its 10th store in the country, and it is planning to open four more stores in the first half of this year. Also, it will open a total of 20 stores by next year.    

An official from the company said, “The company is attracting attention in Mongolia with our extensive menu, breads and bing-soo or ice flakes with syrup, along with coffee. We are creating a new coffee culture through various local marketing, including the introduction of take-out culture.”