To Attend Consumer Goods Forum Global Summit in Dublin
Lotte Group chairman Shin Dong-bin will promote Busan's bid to host World Expo 2030 in Ireland.
Lotte Group announced on June 15 that it will set up an official booth at the Consumer Goods Forum (CGF) Global Summit to be held in Dublin, Ireland from June 20 to 23.
The booth will showcase not only Lotte Group’s main products in the food and distribution sectors but new growth drivers such as biotech, health care, and metaverse experiences.
Of special note is that leaflets and promotional banners publicizing Busan Metropolitan City's efforts to host World Expo 2030 will be placed at this booth. A promotional video about World Expo 2030 Busan will also be played on an 82-inch main screen.
Shin plans to drum up support for Busan's bid from forum participants, including global consumer goods company executives, together with Kim Sang-hyun, head of Lotte Group’s Distribution Business Headquarters and representatives of major Korean distribution and food companies.