Ranked 4th among Asian Prestige Beauty Brands
LG Household & Health Care’s Whoo brand was highly evaluated in surveys conducted by global market research institutes.
Whoo was ranked 21st in the global top 50 beauty brand rankings announced by Cosmetics Business, a British beauty magazine. It took the highest spot among Korean brands.
It placed 28th in the beauty & personal care rankings, which included personal care brands. It was also the highest ranking among Korean brands.
Cosmetics Business introduces the brand value evaluation results by industry together with Brand Finance, a global brand evaluation institution, every year.
Meanwhile, Whoo placed fourth among Asian prestige beauty brands in a Euromonitor survey for 2021, up one notch from the previous year. It came after Lancome, Estee Lauder, and SK-II.