Cheese Ramen
Ottogi (CEO Lee Kang-hoon) is trying to tap into the overseas market with its Cheese Ramen.
The company is planning to increase overseas business offices and manpower, develop customized products for each country, and become a global company.
In line with those goals, the company is rapidly increasing overseas sales of Cheese Ramen, following its main export item mayonnaise. The company said that the sales of Cheese Ramen are on a dramatic rise in Southeast Asia, particularly in Hong Kong, Singapore, and Taiwan. The reason for the popularity is the clean and nutty taste, which consumers in the region prefer.
The Cheese Ramen was first exported to Hong Kong in April 2011, and its sales have grown rapidly from 2012.
After the product entered the 759 Store last year, a franchise of 130 stores in Hong Kong, more and more customers are purchasing the product.
Cheese Ramen sold in Hong Kong accounts for nearly 20 percent of the total ramen exports of Ottogi last year. The exports of Cheese Ramen to Hong Kong reach 5 billion won (US$4.54 million) annually. Its sales have shown steady growth every year since 2011.
In the Philippines, the company has placed several Ottogi Yellow Zones in the local stores, promoting Ottogi ramen’s mild and high quality taste. Also, Ottogi started exporting Cheese Ramen to Cambodia from July last year. The company will also sell the product in earnest from the second half of this year in Indonesia.