Dominant Player Promise
Kim Hyun-suk, president of the TV business at Samsung Electronics, said, “We will maintain our status as the world's number one TV seller for the 10th consecutive year in 2015.”
Unveiling its SUHD TV series in Yeoksam-dong, Seoul, on Feb. 5, Kim said, “Samsung Electronics accounted for more than a 60 percent share in the markets of advanced countries, including the U.S. and European markets. Even in the domestic market, more than 80 percent of TVs larger than 65 inches being sold are Samsung’s premium products, including its curved TVs.”
Nearly 13 million units of UHD TVs were sold in the global market last year, seeing an eightfold rise in sales from the previous year. Samsung is to produce all models of the SUHD TVs in curved designs this year.
Kim said, “We expect that SUHD TVs will take up about 10 percent of our combined sales of TVs this year, which accounts for around 30 percent in revenue.”
He added, “Generally, premium products account for 10 percent of total sales. We expect that we will keep the same market share or bigger this time as well.”
Samsung’s SUHD TVs allow users to enjoy gaming content using features like cloud services and multiple screens. Powered by the Tizen platform, it will have a united platform with TVs, refrigerators, washing machines, air conditioners, and robotic vacuum cleaners.
On the same day, Samsung Electronics released the SUHD TVs with “nano-crystal technology” in 4 sizes – 55, 65, 78, and 88 inches.
The newly-launched curved SUHD TV is 2.5 times brighter than existing models. It also offers 10 times deeper blacks, and has 64 times more abundant color expression. Samsung's SUHD TV features Samsung’s Chamfer bezel design, adding more depth to the TV screen, and a Shirring design on the back, ensuring the TV maintains its stylish edge.
The price tag on the 65 and 55 inch versions of the JS9000 models are 79 million won (US$7,243.05) and 5.49 million won (US$5,003.46), respectively.