Step Towards Global Stage
Nolboo Co Ltd. (President Kim Jun-young), the total food services company in Korea, said it would change its corporate identity (CI) to make the transition into being a global food services company.
Marking the 28th anniversary of the founding, Nolboo designates this year as the first year of its “destructive revolution,” to become a global food services company with a new corporate image.
The company combined a reinterpretation of its symbol from a modern viewpoint with English letters spelling out “NOLBOO” in red, which is the symbolic color of the company. Designing an English-language logo, which meets higher consumer expectations in the global era, satisfies both young consumers and foreign consumers.
Nolboo started its business in a small store in Sillim-dong, Seoul, in 1987. The company has since set up a methodical franchise system, including a central kitchen, distribution centers and business foundation support centers, exploring the new market of a Korean food franchise.
Nolboo is planning to increase the number of its budae jjigae (spicy sausage stew) restaurants in China to 30 by 2019, accelerating its entry into the Chinese market. The company already has about 900 affiliated restaurants in Korea.