First Since Takeover
On Jan. 13 Ssangyong held a launching ceremony for its new Tivoli SUV model at Dongdaemun Design Plaza in Seoul. The ceremony was attended by some 800 guests including Minister of Trade, Industry and Energy Yoon Sang-jick, Chairman Anand Mahindra of the Mahindra Group, and the company's CEO Lee Yoo-il.
Speaking at the launch, Anand Mahindra said, “The Tivoli marks a significant new milestone in the growing partnership between Mahindra and Ssangyong. This new SUV epitomizes the spirit of ‘Korea Can Do’ and reflects Ssangyong’s rich legacy of innovation in product development. We are confident that the Tivoli is poised to drive Ssangyong’s growth in the future.”
“Tivoli is a strategic global model that SYMC has developed with great devotion in the past four years after the acquisition. It will be a cornerstone for the company to become a global SUV maker,” CEO Lee said. “As SYMC’s first compact SUV with 1.6 L engine and on a platform that will achieve 100,000 units of annual production, Tivoli will be a solid driver for SYMC’s turnaround and mid- to long-term development strategy,” he added.
The Tivoli is the company's first new model developed since its acquisition by M&M. The company invested 350 billion won (US$323 million) over 42 months to get to this point.
Ssangyong hopes that the new Tivoli will meet the demands of an increasing number of young global consumers that favor compact SUVs with high performance, so that it can solidify its position as a leading SUV maker.
