Sansung L&S’s Leaders Cosmetics mask pack ranked first place in sales on China's biggest online open market Taobao.
According to Taobao, Leaders Cosmetics sold 334,730 mask packs from Nov. 19 to 25.
Second-ranked company C only sold 48,428 masks. The mask pack of Leaders Cosmetics won 20th place in all cosmetics categories. The ranking comes from a survey of all cosmetics, including global mask brands like Chinese ones, as well as skin care, color make-up, and body care products.
CEO Park Chul-hong of Leaders Cosmetics said, “Most upper-ranked companies are global big cosmetics companies.”
The company said, “The mask pack was developed jointly with dermatology specialists from Seoul National University, and it won the hearts of Chinese people by not using skin stimulus elements like paraben, artificial dyes, mineral oil, or alcohol.”