‘Coffee Goes Cocktails’ Promotion from Dec. 27

Pernod Ricard Korea’s coffee liqueur Kahlua conducts its “Coffee Goes Cocktails’ promotion, presenting Kahlua coffee cocktail menus at nine cafes in Seoul for 30 days starting Dec. 27.

Pernod Ricard Korea’s coffee liqueur Kahlua, the number one of its kind in the world, announced that it is once again conducting its “Coffee Goes Cocktails’ promotion presenting Kahlua coffee cocktail menus at nine cafes in Seoul for 30 days starting Dec. 27.

With the culture of ‘Home cafe’ becoming trendy, #coffee cocktails have recently been drawing attention on social media. More and more cafes are introducing coffee cocktails, boosting consumer demand, especially among Gen Z and Millennials.

The leading global coffee liqueur brand Kahlua, which enjoys a huge fan base around the world, is conducting a special ‘Coffee Goes Cocktails’ promotion. The brand collaborated with nine trendy cafes in Seoul that are considered hot places on Instagram to develop a special Kahlua coffee cocktail menu to be offered for 30 days. Each reflects the unique characteristics of the café’s baristas.

Center Coffee located in Sungsu-dong will present four coffee cocktails created by the head barista, Park Sang-ho who won the championship at the world-renowned barista competition the U.K. Brewers Cup. Guests who order the coffee cocktails during the promotion period will be offered a food paring with a Tiramisu made using Kahlua as well as a chance to participate in the ‘Kahlua Cocktail Class’ where the head barista Park Sang-ho will share an easy and fun coffee drink recipe using Kahlua.

Other leading cafes such as ‘Coffee and Cigarette’ in Seosomun-dong and ‘BiBiBi Coffee’ in Seongsu-dong will sell Kalua merchandizes specially made to commemorate ‘Coffee Goes Cocktails’ Season 3 as well as Kahlua coffee cocktails created using the cafe’s own unique recipes. The brand is planning to actively communicate with consumers by providing those who experience ‘Kahlua coffee cocktails’ with numerous opportunities to enjoy diverse aspects of coffee and develop its appeal as a lifestyle brand.

Marketing director Kerrie Kim of Pernod Ricard Korea noted, “The ‘Coffee Goes Cocktails’ promotion which is starting its season 3 after season 1 in November 2020 and season 2 in June 2021, has been offering coffee-loving consumers a chance to experience advanced coffee lifestyle in their daily life through collaboration with a total of 18 trendy cafes in Seoul. We will introduce coffee aficionados to a diverse and unique coffee experience that only Kahlua can offer and will continue to communicate with consumers through ‘Coffee Goes Cocktails.’

Meanwhile, Kahlua released a well-received new bottle package in September in an effort to appeal to consumers as a familiar trendy lifestyle brand amid the rapid growth of the coffee market and the global ‘home cafe’ trend. The new look emphasizes its Mexican heritage and coffee credentials using 100% high-quality arabica beans.

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