The “Prestige cream d`escargot,” a “snail cream” of the brand It’s Skin, is sensationally popular in China and Japan.
According to data about trends in sales of major cosmetic products collected by Lotte Duty Free on China’s national day in October last year, the product was the only cosmetic shop product that ranked in the top 5.
It became one of the best sellers in China’s largest online shopping mall, Taobao and Tmall. Also, the product showed high sales in the global store of Lotte.com on Singles’ Day on Nov. 11, which is the Chinese version of Black Friday.
The snail cream has advanced into the markets of nearly 20 countries including not only China but also Southeast Asia, Russia and Latin America and the product won the Gold Award at the 2014 Monde Selection in May last year.
An official from the company said, “One of the products sells every 6 seconds all over the world, and its sales are expected to exceed 5 million soon if the trend continues.”
Since this product contains 12,600mg of a filtrate of snail slime, which protects the body of snails. That is 21 percent by concentration, which moisturizes the skin and prevents dehydration. Also, it helps with skin troubles as it helps multiply cell tissues and grow epithelial cells.