Able C&C, which runs brand shops Missha and Apieu, recently opened the fourth overseas Missha in Naucalpan, Mexico and the fifth one in Claveria, Mexico City.
Mostly middle or higher class people live in both regions. In particular, these regions are popular with young couples with purchasing power, since there are well-known private schools, restaurants, and shopping malls.
According to the Foundation of Korea Cosmetic Industry Institute, the Mexican cosmetics market is the second largest in South America following Brazil. Mexico has a high demand for colored makeup products and a high potential for growth in men's cosmetics.
Missha is consistently pioneering in the market after their first opening in Mexico City in September 2012. The sales of the first half this year are US$730,000, which is a 54 percent increase compared to the sales of last year.
Currently Missha has about 13,000 stores in 27 countries worldwide and has 16 stores in South America.