Cumulative 5G Content Exports Exceed US$23mn

LG U+ will export 5G-based XR content to Malaysian mobile carrier Celcom Axiata Berhad.

LG U+ announced on Oct. 20 that it has signed a contract with Malaysian mobile carrier Celcom Axiata Berhad to export 5G-based XR content.

The two companies agreed to cooperate in virtual reality (VR) and augmented reality (AR) content, and LG U+ will provide 5G immersive media, including K-POP, to the Malaysian carrier.

The agreement was reached after six months of discussions between the two companies’ 5G service, development and overseas business departments.

The two companies plan to introduce LG U+’s idol content such as music stages and star dates to Malaysia, where Korean cultural content is popular. In particular, VR videos are expected to be well received by Korean Wave fans as they make viewers feel as if they met their stars in person. AR content are also expected to have a great appeal as viewers can dance with and take videos and photos with stars.

The latest XR content export contract will boost LG U+’s cumulative 5G content exports to more than US$23 million. This is another achievement since signing XR content cooperation with Thailand's largest mobile carrier AIS in March 2021.

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