Extreme Popularity
Chinese tourists are sweeping luxury cosmetics products in Korean department stores and duty-free shops.
Korean cosmetics companies are planning to increase their production volume, with the number of Chinese tourists visiting Korea expected to go up next year.
LG Care’s Hoo Cheongidan Wanghoo Set, priced at about 650,000 won (US$590), is currently sold out in every department store, duty-free shop, and door-to-door sales channel. Its Hoo Cheongidan Hwahyeon Set, which was released only in duty-free shops for the Chinese national holiday season, recorded a sales volume of 20,300 sets in October alone to become the number one duty-free shop item of the month.
Amore Pacific’s Sulwhasoo Gungjung Soap has enjoyed huge popularity, too. Approximately 25,000 pieces of the 42,000 won (US$38) soap were sold last month to show a sales growth rate of 609 percent compared to the beginning of the year.