Samsung Electronics unveiled its goal to stand on top of the world
Choi Ji-sung, President of Samsung Electronics Co., Ltd. designated 2010 as the first year to realize Vision 2020, the corporate goal to become the world’s best company in ten years during his New Year’s message on January 4, 2010. Choi encouraged 700 executives and employees attending the kick-off meeting in Suwon, by saying, “Last year, you achieved excellent results despite some of the most difficult management conditions in history.” He forecast that global companies with completed restructuring would revive while global economic recovery should begin this year.
With Vision 2020 in mind, Choi asked current market-leading areas such as TV, memory, and LCD to become more competitive, while hoping the company’s mobile phone sector would close the gap on the market leader. He also asked emerging areas including printers, computers, household electronics, system LSI, and imaging to increase efforts to become No. 1.
He said, “The biggest reason for reorganization last year was to maximize speed and business synergies,” referring to the large-sized reorganization in order to embody more aggressive management toward market domination. Choi asked attendees to develop genuinely convergent products with differentiated competitiveness through the use of Samsung’s unique strength.
As for new business areas, such as health and environment, employees were asked to shape them up so that they become two strong pillars for the company, along with the existing Infotainment. Choi also stressed the importance of changing the business constitution from being hardware-based to a software-based and contents-friendly one, as well as adding services and solutions.
In terms of customer relations, Choi said, “Let’s do our best to keep promises made to our customers, maintain the best quality, and cope with various regulations related to the environment in advance.” Finally, he requested all employees to take the initiative to develop a creative organizational culture in order to maintain Samsung’s global status.