Evolving Social Trading

Mirae Asset started the sevice Stock Plus for Kakao on Aug. 25.
Mirae Asset started the sevice Stock Plus for Kakao on Aug. 25.

 

Social trading, stock trading linked with social networking services (SNS), is evolving. A stock trading service via the Stock Plus for the Kakao application started in August, and a ranking service will be introduced on Sept. 26.

According to the financial investment industry on Sept. 22, the Stock Plus for Kakao is going to start a profit ranking service on Sept. 26. The ranking service shows details of trading and investment strategies of the app users in the order of highest rates of return during the week. It is similar to an investment competition, and users will be able to use investment information of high-ranking investors in their own stock trading. The profit rankings will be set once a week, and high-ranking investors will be awarded.

The question is how many users will allow their rates of return to be disclosed. This is due to the fact that the profit rankings are only made possible among users who agree to reveal their rates of return.

An official at Stock Plus for Kakao said, “We believe that an increasing number of users will disclose their rates of return, since they can check the extent of their profit rates. Moreover, high-ranking investors will be awarded each week.”

As the ranking service is going to be introduced after a stock trading service, the role of social trading as a stock trading service is expanding. A service that analyzes investment flow and a mock-up investment service are also under consideration.

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