Heated Discussions
Samsung and LG Electronics are going to bring their dispute involving a washing machine to court. Some say that LG representatives deliberately broke the washing machine, but others think that the washing machine made by Samsung may be too weak. The prosecution's investigation and the trial will ultimately decide whether or not LG damaged the consumer electronic product on purpose, but the two tech companies will be inevitably dragged through the mud regardless.
The incident occurred during the IFA 2014, which was held in Germany from Sept. 5 to 10. Executives from LG visited a local consumer electronics store and broke a washing machine made by Samsung. After they touched Samsung's Crystal Blue washing machine, it was impossible to properly close the door of the product owing to some damage to the door. The LG executives compensated the store for the damaged washing machine. However, problems resurfaced when more damaged washing machines were found.
Samsung says that those LG associates damaged 2 washing machines at Saturn's flagship store in the Europa Center and three at the store in Steglitz. The two stores are located 6 kilometers away from each other. Samsung believes that LG officials intentionally broke electronics products produced by Samsung by visiting the two stores, which are within a 15 minute drive.
LG officials vehemently denied the allegation. The company stressed, “It is usual for any firm to examine rival companies' products and user environments during overseas trips.” But it is unclear why five washing machines were damaged.
LG representatives also said, “Unlike washing machines made by other companies, only the hinge of a specific model was weaker than that of any other product,” arguing that the incident happened since the product was not strong enough. In turn, Samsung had already reported those LG associates to Seoul Central District Prosecutor's Office for obstruction of business.
The controversial Crystal Blue washing machine was made in collaboration with car designer Chris Bangle. Its strength lies in the door, which can open up to 170 degrees, thanks to one hinge connecting the door and the body. Samsung's new washing machine is a flagship product aimed at achieving the goal of becoming the largest household appliance maker in 2015. Therefore, it is natural for the company to react to the product's damage in a more sensitive manner.
In the end, the court will decide who is right in the damage claim. It is going to take at least a few years to determine whether or not LG acted on purpose, and therefore their dispute is expected to last for several years. An industry source said, “I hope that there is a certain amount of friendly rivalry between the two companies where the two firms compete fair and square using technology and product quality.”