Low-priced Penetration
Huawei, the world’s third-largest smart phone manufacturer, will enter the Korean market by releasing the Honor 6 at a price below 200,000 won later this month.
According to industry sources, the Chinese company is planning to supply the handset via Media Log, the MVNO subsidiary of LG U+.
The Honor 6 is available at US$359.9 in the Chinese market. Despite the cheap price, it supports broadband LTE-A. In Korea, the price is expected to be lowered to around 100,000 won (US$96.70), owing to the subsidy.
At present, the Sony Xperia E1 and the Acer Z150 Liquid Z5 are imported low-price smart phones similar to the Honor 6 that are available in Korea. “The other Chinese brands such as Xiaomi and Lenovo are likely to follow Huawei to do business in the Korean market in the near future,” said an industry expert.