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Sony Regains #1 Position in Korean Compact Camera Market First in Nine Years
Retaking Crown
Sony Regains #1 Position in Korean Compact Camera Market First in Nine Years
  • By matthew
  • September 16, 2014, 07:29
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Sony topped the Korean compact camera market for the first time in nine years.
Sony topped the Korean compact camera market for the first time in nine years.

 

Sony reclaimed the number one in the Korean compact camera market for the first time in nine years, beating Samsung Electronics.

According to market research company GfK, on Sept. 15 Sony was ranked first place in terms of market share (based on amount) in the compact camera market from March to July, ahead of Samsung Electronics.

Sony has maintained its position of number one in the lens integrated camera market for five consecutive months since it regained first place for the first time in nine years in March. Accumulated market share (based on amount) until July was also 29 percent, which is 5 percent higher than Samsung Electronics, and this made Sony the market number one.

Sony Korea became the top in the compact camera market, since it achieved remarkable growth in the high-end camera market, which accounts for the most in the entire compact camera market.

An employee at Sony Korea said, “In the Korean compact camera market, the portion of high-end cameras was 14 percent in 2012 but grew to 28 percent in 2013 and then to 41 percent in July this year. With almost 50 percent of market share in this market, Sony became number one in the Korean compact camera market.”

Under this circumstance, Samsung Electronics is behind Sony in the mirrorless camera market as well. Sony was ranked top in the mirrorless camera market during the first half of this year, with a market share of 55 percent. On the other hand, the market share of Samsung Electronics dropped from around 30 percent last year to around 20 percent for the first half of this year.