To Promote Flagship Cosmetics Brand in China

Lim Jae-young (left), CEO of Aekyung Industrial and Cao Liangguo, vice president at Proya Cosmetics show the business agreement at an online signing ceremony on Jan. 25.
Lim Jae-young (left), CEO of Aekyung Industrial and Cao Liangguo, vice president at Proya Cosmetics show the business agreement at an online signing ceremony on Jan. 25.

Aekyung Industrial, a life and beauty care company, announced on Jan. 26 that it signed a memorandum of understanding (MOU) with Proya Cosmetics, a Chinese cosmetics company, on Jan. 25.

The pact will allow Aekyung to expand sales of its flagship cosmetics brand AGE 20's in China through offline stores and distribution networks run by Proya Cosmetics. The Korean company will also conduct joint marketing activities with Proya Cosmetics to raise Chinese consumers’ awareness of the Aekyung brand.

An agreement signing ceremony was held in a non-face-to-face manner at the Aekyung Industrial’s main office in Seoul with the attendance of Lim Jae-young, CEO of Aekyung Industrial and Cao Liangguo, vice president at Proya Cosmetics.

Proya Cosmetics is a Chinese cosmetics manufacturer that develops, produces and sells cosmetics, and has famous brands such as Uzero, Cats & Roses, Youya, Anya, Hapsode, and YNM.

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