Son's Economic Effect Estimated at 2 Trillion Won
The Ministry of Culture, Sports and Tourism and the Korea Institute of Sport Science said on Dec. 21 that Son Heung-min’s economic effect is estimated at 1,988.5 billion won. Earlier, in September this year, the ministry and the Korea Culture & Tourism Institute estimated the effect of BTS at the top of Billboard Hot 100 at 1,712.5 billion won.
The ministry also said that Son Heung-min’s value in the European soccer league is 120.6 billion won. “His effects include 305.4 billion won in consumer goods export enhancement, 620.7 billion won in resultant production inducement, 195.9 billion won in added value inducement, 727.9 billion won in intangible value such as boys’ and girls’ pride and 18 billion won in advertising sales,” it explained.
“Son Heung-min’s value is continuing to increase and his heyday is now, which implies the estimates will keep rising with time,” it went on to say.