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K Shop 2014 Declares Shop Innovation
Retail Exhibition
K Shop 2014 Declares Shop Innovation
  • By matthew
  • July 31, 2014, 06:28
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K Shop 2013 was a success.
K Shop 2013 was a success.

 

Korea's only retail store exhibition, K Shop, is coming up this Sept. 25 to 27 at KINTEX. It is a special exhibition and conference for both online and offline retail shop marketing hosted by KINTEX and eSang Networks, and sponsored by the Ministry of Science, ICT and Future Planning, Gyeonggi Province, and about ten companies in Korea.

This exhibition not only specializes in brick-and-mortar shops, but also Internet shops and mobile shops, showing the newest marketing technology, services, interiors, and decor all in one place. Also throughout the three days of the exhibition, there will be about 20 paid conferences to be held.

In its second year, a number of participants such as global companies like LG CNS, SK Telecom, IBM, NICE Information Service, and innovative SMEs will cover all parts of technologies relating to retail shops, displaying beacons (position-based technology), customer recognition, inducement, statistics, and management technology. This year’s exhibition will be a union of actual shops and virtual shops with displays of innovative American and European shop designs, interiors, shop decor, pop-up stores, food trucks, shop security, and mood marketing technologies using aromas and music, expo marketing, and innovative hotel designs.

Phil Chung, head of global business of CEM, said, “Targeting a 300 trillion won omni-channel retail shop business district in the domestic market, this exhibition will be attended by buyers and investors of large-sized companies and global companies, prospective entrepreneurs of retail shops, current retail shop owners, shop display specialists (visual merchandising), and public enterprises, which will make up about 20,000 people from five countries like Korea, China, and Japan.”