Overseas Reputation
Samsung Electronics and Hyundai Motor earned higher reputation from US consumers than a year ago.
US-based leading market research firm Harris Interactive released the results of its annual study about reputation of large businesses in the US on February 13 (local time), saying that Samsung Electronics earned the 11th highest reputation, a two step rise from a year ago.
The 2013 Harris Poll Reputation Quotient (RQ) shows that Samsung Electronics is ranked 5th particularly in the sector of products and services. And, there is no Asian company but Sony (8th) that gained higher reputation than Samsung.
Hyundai Motor is ranked 27th, up two steps from the year of 2012.
None of Samsung and Hyundai appeared on the 2011 list.
For its 14th annual RQ report, Harris Interactive started a survey of 14,000 American consumers in November 2012. Based on the survey, Harris evaluated sixty major corporations in terms of six dimensions of reputation; social responsibility, emotional appeal, financial performance, products and services, vision and leadership, and workplace environment.
As a result, the 2013 Harris Poll RQ Study found that Amazon.com is the most reputable company in the US, followed by Apple, Walt Disney, Google, Johnson & Johnson, Coca Cola, Whole Foods, Sony, P&G and Costco.
Apple stood at the top and Amazon.com at the 4th in the previous year.