Super Premium TVs Costing Over 100 Mil. Won per Unit
Samsung Electronics and LG Electronics will launch micro LED and rollable OLED TV models, respectively, in the fourth quarter of 2020, squaring off again in the super premium TV market. The two new products are expected to carry a price tag of more than 100 million won.
LG Electronics fires the first salvo. The company is planning to release the world's first rollable TV, “LG Signature OLED TV R,” as early as October. This product features an innovative form factor. Its screen can be rolled thanks to the flexible characteristics of OLED. It was first unveiled at the CES in 2019, attracting keen attention from consumers as well as TV producers. Since then, the model took home awards at various exhibitions for its innovativeness. Users can unfold its entire screen when they watch it. When they don’t or use it as a small display, they can roll the screen into a base or just unfold part of it.
Samsung Electronics is planning to launch a micro LED TV for home use within 2020. Industry watchers expect the product to be released around December.
The micro LED TV model is a self-illuminated TV. It uses micrometer-sized ultra-small LEDs to remove backlight and color filters. LEDs themselves become a light source for the screen. Compared to current displays, the micro LED TV excels in terms of brightness, contrast ratio, color reproducibility, and black color expression. It also has an improved viewing angle.
Samsung introduced 75-inch, 88-inch, 93-inch and 110-inch micro LED TV models at the CES held early this year. Among them, the 110-inch model is expected to hit the market at the end of this year, given consumers’ preference for ultra-large screen TVs
The model is also expected to retail at over 100 million won. Although it is quite expensive, its price is much lower compared to a 146-inch commercial micro LED TV that usually costs between 400 million won and 500 million won.