Toyota Leads This Year’s Domestic Hybrid Market with 97.1% Share

Toyota Korea is leading the domestic hybrid market, scoring high sales with a powerful lineup and high quality, cost-effective offers. 

According to a related source on June 23, the number of Toyota Korea hybrid units sold this year until May records 2,558, which is 97.1 percent of the entire import hybrid sales. It reveals that Toyota Korea is dominating the import market. 

Toyota Korea sold 6,342 import hybrid models domestically in 2012, and 5,835 in 2013. Among the import hybrids, Toyota Korea’s sales were 94.6 percent in 2012 and 96.3 percent in 2013, which are both unequaled records. This resulted in Toyota Korea’s increase in domestic sales.

Toyota Korea is experiencing success with a 5.7 percent increase in hybrid sales (5,622, 43.7 percent) among a total display of 12,863 cars.

Compared to the same time last year, this year’s sales of hybrid models increased by 42, 53.62 percent of the total display. This growth is due to a competitive lineup of high-end models and cost-effective value performance. The ES300h, a Lexus hybrid model, also belongs in the top ten of Germany’s diesel-oriented import market. 

“The New CT200h,” a Lexus model released in March last year, is also enjoying a fair share of sales resulting in the expanding popularity of hybrids. This is the only Lexus model that is a hybrid, adopting additional features such as the design that reflects a new generation of Lexus philosophy, as well as cutting-edge specifications.

Toyota Korea seeks to release a brand new Lexus in October and a Toyota hybrid by the end of the year to continue the rise.