One Notch down from 2019
Samsung Electronics was ranked eighth in “The World's Most Valuable Brands 2020" released by Forbes. It is the highest ranking among Asian brands.
Samsung Electronics’ brand value was estimated at US$50.4 billion in 2020, down 5 percent from US$53.1 billion in 2019. With the fall in value, its ranking also fell by one notch from seventh in 2019. The Korean tech giant was included in the top 10 for four consecutive years. It was ranked 10th in 2017, 7th in 2018, 7th in 2019 and 8th in 2020.
Apple topped the list in 2020, with its brand value estimated at US$241.2 billion, up 17 percent from the previous year. It was followed by Google (US$207.5 billion), Microsoft (US$162.9 billion), Amazon (US$135.4 billion), and Facebook (US$70.3 billion). Coca-Cola and Disney ranked 6th and 7th, respectively.
Among Korean brands, Hyundai Motor made the top 100 list. Its brand value was estimated at US$9.5 billion, up 17 percent from 2019.
Among Japanese companies, Toyota was ranked highest at 11th. Huawei was ranked 93rd as the only top 100 Chinese brand.
By country, U.S. companies accounted for more than half of the total. Germany had 10, France nine, Japan six and Switzerland five.