IT-incorporated Fashions
Fashion companies are using advanced technology for product design and features as well as the development of functional fabrics. For example, they are adopting big data to analyze the preferences of consumers and combining information technology with materials intercepting electromagnetic waves.
Samsung Everland’s SPA brand “8seconds” has recently released hot pants suiting the body types of Asian women by utilizing sales-related big data. The company found out the most preferred lengths and materials through analysis of its data on the top 40 types of hot pants sold out last year, and the designers carried out repeated tests to reach a conclusion that pairs of pants with a length of 27 cm look best on Asian women. They applied the results to new products for this summer, which are enjoying at least 10 percent higher sales compared to the same period of last year.
Samsung Everland reflected the taste of young players as well in designing the uniform of the Korean national soccer team. The uniform comes with a mobile phone pocket and an earphone holder inside the jacket, allowing for the frequent use of earphones while moving from place to place.
Renoma Sports released women’s golf pants for a better hip line. The Apple Hip Lifting Pants have a back pocket at a position slightly higher than the hip, so that the legs look longer than they are.
In the meantime, KOLON Sports hit the market with outdoor jackets and sneakers combined with information technology. The Lifetech Jacket Version 7 can maintain the body temperature of a wearer in distress until rescue. It incorporates HeaTex, a type of heat-generating fiber using conductive polymers, so as to generate heat of 35 to 50 degrees Celsius. It can charge smartphones and electronic appliances as well.
Adidas’ Adizero F50 Runner 2 is designed to measure and record all of the behaviors of the wearer. The My Coach Speed Cell, which is a small smart chip, is positioned in the sole to record the wearer’s exercise duration, distance, maximum speed, and sprint frequency for up to eight hours. The data can be transmitted to and shared on an iPhone, iPad, a computer, etc.