Winning Awards
Hyundai Mobis’ in-house magazine received the platinum prize from Inspire Award, hosted by the League of American Communications Professions LLC (LACP), two years in a row.
Inspire Award is a competition in which in-house magazines from all over the world gather to be evaluated on their effectiveness in facilitation the internal communication within their companies. This year’s competition hit more than 600 applicants, the highest since the contest began in 2001. This year, Hyundai Mobis ranked fourth, which is up four notches from last year. It is the first company in Korea to receive this award, and it has now received it for two consecutive years.
Hyundai Mobis submitted its six-year-old bimonthly global in-house magazine to the competition. The magazine is targeted at non-Korean employees from overseas corporations, so the content is customized to suit their needs, including being published in English and Chinese. It is being distributed to 35 overseas corporations in 19 countries around the world. The magazine covers news about the overseas corporations and content on diverse lifestyles, and holds events every year, gaining positive feedback from non-Korean employees.
This year, Hyundai Mobis received a score of 99 out of 100, the highest in eight categories including design, readability, content, and focus. Also, it received a special prize called, “The Most Inspiring In-house Magazine” for its useful and strong content. Christine Kennedy, the main judge at LACP, praised it by saying, “a magazine that has superior readability and clear content, wrapped up with creativity, deserves to be recognized.”
Along with Hyundai Mobis, world-famous companies like Volkswagen, Bentley, and Bosch also received a platinum prize, and other world-renowned groups like Allianz Group earned the follow-up gold prize.
Hyundai Mobis Director Jang Yoon-kyung said, “A global in-house magazine is a great way to communicate freely among non-Korean employees, and it helps raise the level of understanding of other cultures as well as share a company vision to improve loyalty towards the company,” and, “we will do our best to contribute to reach the top five global auto parts manufacturer ahead of our goal time with our outstanding internal communication power.”
LACP is a research institute that provides PR strategy and consulting, and holds the contest which evaluates and awards internal communication materials such as sustainability reports, company profile brochures, and in-house magazines.