For Beauty Product Development in Asia

Amway Korea announced on June 18 that it attracted the East Beauty Center of Excellence into South Korea in line with the company’s A70 growth strategy. According to the strategy, the West Beauty Center of Excellence located in the United States and the East Beauty Center of Excellence in South Korea are to lead beauty product development in the Americas and Europe and Asia, respectively.

The strategy has to do with South Korea’s excellence in the beauty care industry. The East Beauty Center will cover every stage of product development and production, ranging from concept design to efficacy confirmation. In addition, the center is expected to launch a series of projects on behalf of the global headquarters down the road. In fact, the center is already working on skincare brand Studio Skin along with various body and hair care products and devices, which are planned to debut in the second half of this year.

Amway Korea’s competitiveness has already been acknowledged by the HQ having founded its Asia Innovation Center in South Korea in 2013. The company has worked with a number of non-large companies in the country and the cooperation has resulted in 16 beauty products and nine beauty devices launched in 15 and 14 countries, respectively.

 

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