K-Pop to Resound throughout China

SM Entertainment inked a strategic Memorandum Of Understanding (MOU) with China’s number one portal company Baidu, to collaborate in areas such as digital music service distribution and broadcasting program production, securing a springboard to expand into the Chinese market.

SM Entertainment Chair Lee Soo-man and Baidu Chair Robin Li agreed, on May 8 at Baidu Headquarters in Beijing, China, on joint business operations ranging from online distribution in China of SM-owned music sources and music videos, joint running of SM artists and K POP online communities, to new broadcasting program production.

Under the MOU, Baidu is to invest a large marketing budget in the SM music source service.

SM’s source relayed that the MOU this time was initially proposed by Chair Li, who attended and watched “SMTOWN LIVE WORLD TOUR III in BEIJING” in October last year.