Demand for Kia’s Lineup of SUVs Remains Strong

The 2020 edition of the Optima from Kia Motors

Kia Motors America announced on May 1 that it sold 31,705 vehicles in April, a 38 percent drop from a year ago. 

“Despite these uncertain times, Kia continued to outperform the industry in April and consumer demand for key products like Telluride and Seltos remained extremely high,” said Bill Peffer, vice president, sales operations, Kia Motors America. “Kia’s Accelerate the Good program will continue to provide valuable incentives, support initiatives and charitable giving to those affected by this pandemic and those that need it most. Our top priority continues to be the health and well-being of our customers, employees, dealers, partners and affiliates as well as that of the communities in which we work and live.”

During the four months of the year, Kia Motors America sold a total of 169,650 units, about 10 percent down from the 187,981 a year ago.
 

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