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Bringing 3D Entertainment to Living Rooms
LG launched the world’s first full LED 3D TV for the ultimate 3D experience
Bringing 3D Entertainment to Living Rooms
  • By matthew
  • April 15, 2010, 17:31
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LG Electronics (LG), a global leader and technology innovator in the flat panel display and audio-video devices market unveiled the world’s first Full LED 3D TV, the LX9500, in Korea. As the world’s first Full LED 3D TV, the LX9500 uses an innovative backlight structure to deliver spectacular pictures for the ultimate 3D experience. Illuminated by panels of LEDs directly behind the screen (the 55-inch model boasts 1,200 LEDs), the Full LED display provides images of exceptional brightness and clarify for unrivalled picture quality. Complemented by a 10,000,000:1 dynamic contrast ratio and TruMotion 400Hz (480Hz), the LX9500’s mesmerizing 3D picture transports viewers right into the heart of the action.

“LG’s unique Full LED technology validates LG’s position as a global leader in 3D home entertainment,” said Havis Kwon, executive vice president and head of the LCD division of LG. “By building a full line-up of 3D TVs and cultivating alliances with content and device providers, LG will set a higher benchmark in the global 3D TV industry.”

Along with all the advantages of Full LED, the LX9500’s innovative exterior is also geared toward creating the ultimate 3D experience. With its slim and sleek INFINIA design, the LX9500 not only draws attention with its 22.3mm slim body but also boasts a 16mm super-narrow bezel that allows for fuller and more expansive 3D images that draws viewers in.

In another first for the industry, the LX9500 supports the Multi Picture Format, the 3D picture standard that enables users to create and enjoy 3D content effortlessly. On the LX9500, this means viewers can immediately see images snapped with 3D cameras without having to first convert them on their PCs.

The LX9500 employs shutter glasses (model: AG-S100) that adds depth by alternatively blocking one lens at a time in sync with the screen’s refresh rate. The glasses are comfortable enough to wear for an extended period of time and recharge via USB for up to 40 hours of uninterrupted viewing pleasure. LG is committed to securing a dominant position in this fast growing market expected to surpass 80 million units by 2014, and aiming to achieve 25 percent share of 3D market in 2010. LG’s strategy includes plans to offer a diversified line-up of products in screen sizes from 42 inches to 150 inches utilizing both polarized and shutter type glasses and to launch a family of 3D products including LED LCD TVs, Plasma TVs, Blu-ray disc players and the world’s first Full HD 3D projectors. Available in 47- and 55-inch versions, LG INFINIA 3D TVs will be available to consumers first in Korea followed by North America, Europe, the CIS as well as other key markets by early May.

In the meantime, LG will introduce 3D LCD TVs in India via a partnership with Valuable Group, the leading media company in the market. Valuable Group is the biggest media and entertainment company in India, operating 1,700 cinemas with a 40 percent market share. The company recently acquired the global broadcasting license for Indian Premier League, the country’s professional cricket league.

LG 3D TVs will be deployed in venues where cricket fans gather, including public bars and restaurants across the country, to coincide with Valuable Group’s live 3D broadcast of the final four games of the Indian Premier League in April. Indian cricket fans will be able to enjoy the action in stunning 3D, making this the first time any sporting event has been broadcast in 3D in the country.

This arrangement will secure LG’s position in the 3D TV market in India. The model to be supplied to Valuable Group was first launched in Korea in August 2009 and is one of the first commercially available 3D TVs in the world. The screen is viewed using polarized filter glasses, which are light in weight and affordable, enabling large groups of people to enjoy brighter 3D pictures regardless of viewing angle or distance.