Publicized by Oscar-winning Movie 'Parasite'
Nongshim announced that it launched the Jjapaguri instant cup noodle product in South Korea on April 21 before launching in overseas markets in the near future. Jjapaguri began to gain popularity about two months ago with the film Parasite.
“Jjapaguri is a combination of two different ramyeon products and how to mix them differs from person to person,” the company explained, adding, “This is why the new product is a cup, which can be enjoyed with ease both indoors and outdoors.”
In the South Korean market, the company released a spicier version in view of the preference of younger consumers, who consume more instant cup noodles than the others. Ordinary and spicier versions will be available at the same time in the other markets.
“The popularity of Jjapaguri is still going on across the world and lots of consumers are expressing their interests and sharing their recipes via our SNS channels,” Nongshim went on to say, continuing, “Especially, a large number foreign consumers not familiar with cooking instant noodles have requested the cup version.”
The company is planning to launch the product next month in the United States, Southeast Asia, Japan, Australia and Russia before releasing it in other countries.