Brand Value
As of 2011, 4,319 local manufacturing companies’ patent values and brand values amounted to 79.2 trillion won (US$77 billion), and 166 trillion won (US$161 billion) respectively.
On May 6, the Korea Institute of Intellectual Property (KIIP)’s research member Im So-jin revealed the figures, the outcome of “local patents and brands’ economic valuation research.”
The figures grew from the previous year (2010)’s patent value of 60.7 trillion won (US$59 billion), and brand value of 163 trillion won (US$158 billion), up 18.5 trillion won (US$18 billion) and 3 trillion won (US$2.9 billion), respectively.
Among the companies’ intellectual property, patents and brands accounted for 12.4 percent and 26.9 percent.
In patent valuation, Samsung Electronics topped with 18.9 trillion won (uS$18.3 billion).
The runner up was LG Electronics with 8.9 trillion won (US$8.6 billion), followed by SK Hynix with 7.7 trillion won (US$7.5 billion), Samsung SDI with 5.3 trillion won (US$5.1 billion), Hyundai Motors with 4.2 trillion won (US$4.1 billion), Samsung Electro-Mechanics with 3.9 trillion won (US$3.8 billion), LG Chem with 3.33 trillion won (US$3.2 billion), POSCO with 3.32 trillion won (US$3.2 billion), LG Display with 2.4 trillion won (US$2.3 billion), and Samsung Heavy Industries with 2.6 trillion won (US$2.5 billion), going from 2nd to 10th.
Samsung Electronics secured the number one spot for two years in a row on the back of its increased patent value of 5.6 trillion won (US$5.4 billion).
Among the top 10, three companies, LG Chem, LG Display, and Samsung Heavy Industries, went up one step from the previous year.
Samsung Electronics also kept its number one position from the previous year in brand value, with 15.2 trillion won (US$14.8 billion) to be trailed by Hyundai Motors with 9.2 trillion won (US$8.9 billion), Kia Motors with 8.3 trillion won (US$ billion), LG Electronics with 4.3 trillion won (US$ billion), GM Korea with 2.9 trillion won (US$2.8 billion), KT&G with 1.6 trillion won (US$1.5 billion), and Hyundai Heavy Industries with 1.3 trillion won (US$1.27 billion).
Previous year’s 2nd and 3rd ranking Kia Motors and Hyundai Motors switched places and Hyundai Heavy Industries saw a large upswing in brand value by climbing 7 steps.
The research this time targeted 4,319 manufacturing companies with asset size over 7 billion won (US$6.8 million) by altering and applying Simon&Sullivan model, a financial approach methodology that uses objective figures of companies’ balance sheets.