YouTube, Netflix, Instagram and Facebook are dominating the online video service market of South Korea, in which Naver is the only local company among the top five.
KT Group’s digital media lab Nasmedia recently released the result of this year’s Netizen Profile Research. In the survey that covered 2,000 persons, 93.7 percent of the respondents answered that they watch videos via YouTube. In addition, the ratio of Netflix users more than doubled from 11.9 percent to 28.6 percent this year.
More than 51 percent of the respondents, up 8 percentage points from a year earlier, said that they use paid OTT services. Slightly less than half of the users mentioned content diversity as a reason for their use and 43.6 percent mentioned exclusive content. In addition, 30 percent of the paid OTT service users experienced the services with TVs such as smart TVs and viewers. This implies video platform services can further grow based on TV.
The use of online videos by Internet users, 94.6 percent, changed little. More than 62 percent of the respondents answered they watch online videos mainly or only on a mobile device. The respondents spent 98 minutes watching online videos on an average day. The figures are 155 minutes and 126 minutes for teenagers and those in their 20s, respectively.