Hyundai Mobis is reportedly developing a 24-inch or larger head-up display (HUD), which is more than twice the size of a 12-inch one that was first applied to the Genesis brand's first SUV GV80.
The largest HUD that Hyundai Mobis is currently mass-producing is a 12-inch product, which was used for the GV80 released in January 2020. When linked to an advanced driver assistance system (ADAS), it allows drivers to see the driving flow of nearby vehicles at a glance.
The wide-screen windshield HUD under development will be more than twice as large as the HUD for the GV80. If mass production starts after development, Hyundai Mobis's HUD lineup will range from a sub-10-inch product to a 24-inch or larger one.
An HUD is a technology mainly applied to fighter pilot helmets. It displays driving information on the windshield of a vehicle to ensure safe and convenient driving.
Currently, it mainly shows driving situations, but as the future car era approaches, there is a need to contain more information in combination with various infotainment technologies such as audio and video. This is why HUD sizes will continue to increase.
The HUD market also has big growth potential as HUDs are monopolized by three overseas parts makers. According to market research firm IHS Market, the HUD market is growing at an average annual rate of nearly 20 percent. It will be expanded to 14 trillion won in 2025.