As Samsung Display will stop producing liquid crystal display (LCD) TV panels this year and switch to quantum dot (QD) display panels, much attention is being paid to the TV strategy of its parent company, Samsung Electronics.
As Samsung Display plans to mass-produce QD panels based on organic light-emitting diodes (OLEDs) in the first half of next year, Samsung Electronics is highly likely to produce QD display TVs next year.
Samsung's QD display enhances color reproducibility by placing red and green quantum dot materials on blue OLED materials that emit light on their own. Unlike LCD TVs, QD displays do not need backlights. Samsung Display plans to initially produce 30,000 QD display panels per month at its plant in Asan, Korea.
TV market analysts say that 2021 will be the best time for Samsung Electronics to release QD display TVs. Samsung Electronics will release QD display TVs as a model above its current QLED TVs. Since both QLED and QD displays are based on quantum dot materials, there is no need for the company to significantly revise its current strategy.
In addition, large sports events such as the Tokyo Olympics and Euro 2020 have been postponed for one year, which will increase the possibility of Samsung Electronics launching the QD display TV in the second half of next year. As demand for TVs increases significantly before and after large sports events, the postponement of such big sports events can serve as good news to Samsung Electronics.
However, high prices of QD displays, the possibility of burn-ins and low productivity in making QD displays are considered major challenges facing Samsung Electronics.