A Prosperous Egg Sandwich Brand in Korea
Egg Drop supports the production of tvN's Thursday special “Wise Doctors’ Life.”
Egg Drop, Korea’s first egg sandwich brand, supports tvN’s Thursday special drama “Wise Doctors’ Life.”
The drama is about people who seem ordinary but actually have a special routine. It is built around the chemistry among 20-year-old friends who can tell what they are thinking just by looking into each other's eyes.
The first episode of the drama was aired at 9 p.m. on March 19 on tvN, a general entertainment network available on cable, SkyLife and IPTV platforms.
Appearing in the drama are top-notch actors and actresses, including Jo Jung-seok, Yoo Yeon-seok, Jung Kyung-ho, Kim Dae-myeong and Jeon Mi-do.
According to an Egg Drop official, the drama is expected to continue the success of the “Reply” series and “Prison Playbook.” He said Egg Drop decided to support the drama as it is in line with Egg Drop’s slogan “Improve Your Daily Life.” “The cast of the drama are so good that we expect it to hit the big time.”
Unlike other brands that transfer costs to store owners, Egg Drop bears the entire cost of supporting the drama.
“This year, Egg Drop plans to take aggressive steps for growth this year,” the official said. “We will develop new menus, expand marketing, and enter overseas markets. We expect such efforts will lead to increased sales of member stores.”
Egg Drop has sought to boost the depressed startup market since its launch in 2017. Egg Drop is currently operating 180 stores nationwide and is in talks with a number of potential overseas partners, including those in the United States, for overseas expansion. It has become a highly successful brand with outstanding popularity and originality that has generated numerous copy brands both overseas and at home.