Global e-commerce platform Cafe24 announced on March 11 that the company has become the industry first in Korea to offer Sign in with Apple functions through its Easy Login service.
The new Apple login feature will allow Cafe24 merchants to offer their online store customers a total of six different sign in options using their existing accounts with other platforms, including Facebook, Google, and Kakao.
Cafe24’s Easy Login service enables shoppers to easily register and login to an online store using their existing emails, social media, and messenger accounts. The service simplifies the usually complex process into a single click, making for a more convenient shopping experience.
Sign in with Apple is a distinct service that gives users more privacy and security through biometrics authentication. Many distinguished global companies, including global tech-hospitality platform, Airbnb, and global short-video app, TikTok, already offer Sign in with Apple.
With this, Cafe24 merchants will be able to boost shopping convenience for their customers. Increased convenience is expected to influence customer loyalty and satisfaction positively.
Lee Jae-suk, CEO of Cafe24, said, “Quickly equipping our merchants with the newest technologies allows them to gain more competitiveness in the e-commerce space.” He added, “We will continue to sophisticate our platform so that merchants can operate their online businesses more smoothly and efficiently.”