LG Electronics announced on Feb. 23 that it will officially support the world's No. 1 female golfer Ko Jin-young for three years until 2022.
Ko will play golf at home and abroad wearing LG Electronics' “LG Signature” logo, and also serve as a brand ambassador for LG Signature. LG Electronics expects that the world-class golfer will greatly contribute to promoting the LG Signature brand to global customers.
Ko ranked first among professional female golfers in the world last year by scoring four victories, including two major championships (ANA Inspiration, Evian Championship), in the LPGA Tour. In particular, Ko became the first Korean golfer to win the Player of the Year Award, the Prize Money King and the Bear Trophy.
Since launching LG Signature, LG Electronics has been strengthening its premium brand image by sponsoring major women's golf tournaments and female golfers. The company has officially sponsored the Evian Championship, one of the world's five major women's golf tournaments since 2017.